Facebook Ads Pricing: Budgeting for a Facebook Campaign


Facebook ads pricing has long been known for being less pricey than the Google AdWords network. Google has gotten a bad rap online, especially in the internet marketing realm, due to their trigger-happy tendencies of terminating a paying user’s account with little or no reason for doing so. Couple that with the fact that their ads are some of the highest on the market, and you’ve made for a pretty unhappy situation for many internet marketers.

Such individuals would then turn  post free classified ads  to cheaper search engine campaign choices, like Yahoo Search Marketing and Microsoft Search Network. But neither of these get near the traffic that Google does, which is why Facebook is such a great choice for two reasons.

First of all, Facebook boasts several hundred million users. Although not all of these users is on Facebook every day, every week or even every month, you still have a good chance of advertising to millions of people worldwide by using Facebook ads.

Secondly, the overall Facebook ads pricing is generally less expensive than that of Google or even Yahoo. In fact, they recommend that you launch a campaign with a minimum of five dollars. Only five dollars! How far does that get you on Google? About five or six clicks, if you’re lucky. Anything less than that, and your keywords probably aren’t getting very highly searched.

Unfortunately, you won’t know exactly how much you’ll pay with Facebook based on keywords and placement until you actually start a campaign. Sure, you can do some research, but you won’t know for sure until you have that personal experience.

So here’s what you can do to budget your campaign and keep Facebook ads pricing low, at least for starters. Begin by allowing Facebook to campaign your ads with the least amount of money per day (about five dollars). Doing this for a week will only set you back $35, and most internet marketers have at least that much money. Analyze your results after a week and make your determination on what you want to do.

If you’re not getting any traffic, then something is wrong. Perhaps your bids are too low and you’re getting outbid. Maybe you picked keywords with too much or too little traffic, and your ads aren’t appearing at all. And there’s always the potential that you wrote a poorly effective ad and no one wants to click on it when it does show up.

However, if you are getting traffic, analyze your campaign this way. Are you getting any traffic or sales? Is your campaign doing what you wanted it to do? If so, then think about putting a little bit more money into your campaign so you can make more sales. But if not, then perhaps you need to re-target your ads or reword your ad copy in order to attract more customers and earn more targeted sales.

For small businesses, Facebook Ads have become a highly useful and efficient method of promoting their products and services on the web. Facebook Ads’ popularity has dramatically increased over the years, with surveys showing that over 20 percent of small businesses in the United States now make use of the social network feature. So what’s behind the popularity you may ask? According to the surveys, respondents cited the ease of use and flexibility of Facebook Ads. Of course, this isn’t to say that everyone’s happy with Facebook’s ad service. Still, if you’re looking to run a Facebook campaign, you can definitely yield good results.

Before anything else, you want to first understand what your goals are behind your ad campaign. Is the campaign for building awareness? Driving traffic to a site? Or is it for a seasonal promotion? Giving this some thought is important because Facebook has a number of ad options for you to streamline the efficacy of your campaign. Standard ads in marketplace format for example, allow users to directly like your page through the ad.

Facebook’s ad system allows for you to target your ads towards specific demographic profiles of your audience. The Facebook Ads interface has options that include age, gender, interests, education attainment, and of course, location. Micro targeting your ads allows you to save precious resources and also makes the campaign more streamlined and thus more efficient.

Now if you’ve tried regular advertising before, you may have heard that the more ads, the better your chances of generating interest amongst your audience. With Facebook Ads, this is simply not the case. On Facebook, ads targeted towards a few thousand individuals (who are actually your intended audience) are almost always effective than ads targeted towards random individuals numbering in the tens of thousands.

Not surprisingly, eye-catching ads with images that pop and text that’s clear and concise are the most effective. So be a little more careful with how your ads look as well as with what message they have. Images that stand out and are attractive will do best. It’s been found that the close-up image of a woman generates significant clicks. As for your text, make sure to include the most crucial elements about your business, what makes it stand out from the competition and more.


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